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With Building Sustainability in eCommerce as the core theme, the Sustainability Action Summit 2021 saw deliberations on ESG competent boards, regeneration, technology for sustainability, responsible sourcing to circular models, conscious consumerism and more. Prashanth Venkatesh of Unilever and Smrithi Ravichandran of Flipkart discuss how brands are adapting to the shift in consumer behaviour
Zomato (technology), Samsung and Jio (non-FMCG), Surf Excel (FMCG) are ranked second
Zomato (technology), Samsung and Jio (non-FMCG), Surf Excel (FMCG) are ranked second.
Consumers believe that these brands lead with a clear sense of purpose to make their everyday lives better.
The findings tie in with longer-term trends in India and abroad to value brands on ESG criteria (environmental, social and governance) alongside traditional factors, such as valuations and earnings growth.