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Susan Griffin-Black: Co-CEO of EO Products

Susan Griffin-Black: Co-CEO of EO Products
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Everyone For Every Body Announces Its Launch Into Haircare

/PRNewswire/ -- Everyone For Every Body, the better-for-you personal care brand creating pure, essential oil-infused, multi-use body and skin products,...

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Detailed text transcripts for TV channel - MSNBC - 20170429:09:46:00

♪ from fast company to the london evening standard, gina knew she has tapped into something that was striking a chord. >> it was genius. i thought it affirmed what it was that we have always been doing. >> susan griffin black is the founder of eo, a power house in the body care industry based in ma rin county, california. when she heard the term perennial, she was thrilled that there was finally a word that described their philosophy. eo's wholistic view of their customer base has always been clearly reflected in their marketing. for susan, demographics mean little and age it's simply a number. >> by limiting things that way, it's sort of is like pseudo exclusion and we're so much more about inclusion. >> millennials can be perennials. i feel like this term perennial is just the kind of inclusiveness that we need in this divisive world right now. >> give me a list of companies

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