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Momofuku Acquired Chile Crunch Trademark from Denver Brand

Susan Hojel started her Chile Crunch brand in 2008 and tried to fight Chang's use of her trademarked name after defeating Trader Joe's. ....

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Momofuku's 'Chile Crunch' Trademark Claim, Explained

Small, Asian-owned chile crisp brands received cease-and-desist letters from the David Chang-led Momofuku over the phrase "chile crunch" and "chili crunch." ....

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