Author Mom and Mentor Therese Allison announces 'Business Cheerleader' Brand, New Cover and Website for “Playing for Keeps” Book Share Article To help others be successful in business and life, Author, Mom and Mentor Therese Allison announces a new “Business Cheerleader” brand, book cover and website for her self-help memoir, “Playing for Keeps – How a 21st century businesswoman beat the boys.” Therese Allison, Business Cheerleader, Mom, Mentor and Author of "Playing for Keeps - How a 21st century businesswoman beat the boys" With almost 20 years of experience closing multi-mill...