The World Is Succumbing To Reactive Thinking
As I say in my podcast, bad leaders react, good leaders plan, and great leaders think. There is a whole lot of reacting going on in the world and very little thinking.
Source: forbes.com
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Testing Creative Can Improve Brand Results Says Pepsico, Boston Beer
Can better ad creative improve brand results? How does a marketer improve creative effectiveness? Pepsico, Boston Beer and System 1 have some answers!
Source: forbes.com