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Shahad Geoffrey is the founder and CEO of Taffi Inc., a fashion technology startup backed by a venture capital firm. She is building the first styling platform in Saudi Arabia with a vision to create a global fashion brand that creates possibilities for the unnoticed to become mainstream. The platform connects stylists with consumers and fashion brands. It also creates
RIYADH: Shahad Geoffrey, co-founder and CEO of the Saudi Arabia-based bespoke shopping platform Taffi Inc., is an entrepreneur and an advocate for women in business with previous experience in branding and marketing. Having gained a bachelor’s degree from Omnes Education in Paris she attended post-graduate programs at KAUST, MIT and Stanford University. Geoffrey started her