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Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.”
Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t." Scott didn't have a chance to negotiate a second Pac-12 media deal. Last week’s Pac-12 collapse, which saw five of the remaining nine members announce they were leaving the “Conference of Champions” for either the Big Ten or the Big 12, drove home in a dramatic way two points: football drives college athletics and there are limits to what the media market will pay...
Breaking News, Sports, Manitoba, Canada
Larry Scott boasted five years ago the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.” As it turns out, Scott’s statement instead ended up reflecting what rival conferences and commissioners did.
Larry Scott boasted five years ago that the Pac-12 Conference would be able "to adapt, react and take advantage of this new world media order that's coming in a way others can't."