Brand building v performance marketing: experts on a dumb dichotomy
Going by column inches, you’d be forgiven for thinking that the debate of brand v performance marketing is a pitched battle with entrenched advocates on each side. And fair enough: when budgets swing to one poll or the other, those affected will have opinions. But when we sat down with seven brand-building experts from The Drum Network for a roundtable on the topic, a consensus was very clear: like many binary distinctions, it’s useless.
Source: thedrum.com