James Addlestone News Today : Breaking News, Live Updates & Top Stories | Vimarsana

We've spoken to a variety of industry leaders in the North to find out their insights and predictions for 2023.

Journey Further has won a competitive pitch process to manage the performance marketing for Workspace.

Going by column inches, you’d be forgiven for thinking that the debate of brand v performance marketing is a pitched battle with entrenched advocates on each side. And fair enough: when budgets swing to one poll or the other, those affected will have opinions. But when we sat down with seven brand-building experts from The Drum Network for a roundtable on the topic, a consensus was very clear: like many binary distinctions, it’s useless.

In his new role, he will be based at the agency's Leeds headquarters and tasked with growing the agency's data function.

The last few years have each been uniquely transformative for the advertising industry. Many agencies might be hoping for a slightly stabler 2022 – so while individuals are making commitments for the year ahead, what should the industry commit to?