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High-performance fragrances, eco-friendly liquid detergents to steer India's fabric care growth story

Indian mothers believe powder detergents have superlative features, however brands can push this cohort to try liquid detergents by focusing on clothing protection claims, a consumer research by global market intelligence firm Mintel has . ....

New Delhi , India General , Tanya Rajani , Sach Maxicaps , Manoj Arora , Managing Director , Chief Perfumer , Hindustan Unilever , Surf Excel , Senior Analyst , Personal Care ,

Fabric care industry to see strong growth as threat of pandemic still lingers: Report

As many as 81 per cent of 3,000 internet users aged 18 years and above, agreed that sterilising clothes is an important part of their laundry rituals, as per the report. ....

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Indoor Environmental Aggressors Offer Innovation Opportunities for Suncare Brands in India


Indoor Environmental Aggressors Offer Innovation Opportunities for Suncare Brands in India
Monday, May 17, 2021 1:50PM IST (8:20AM GMT)
 
Mumbai, Maharashtra, India:
 It is a widespread misconception that suncare products are only needed when going out in the sun. Indeed, according to the latest research by Mintel, the experts in what consumers want and why,
the top two reasons why Indian consumers
say they do not use suncare products or do not intend to use them in future are because
they stay indoors most of the time (39%) and
they do not stay out in the sun long enough (33%). Furthermore,
a quarter (24%) of Indian consumers don t use or don t intend to use suncare because they consider applying a suncare product an unnecessary step in their skincare routine. ....

Mintel Global New Products Database , Uncare Brands , Tanya Rajani , Suncare Products , Uv Protection , Facial Skincare , Ace Colour Cosmetics , Tay Home Lifestyles , Indoor Pollution , Dust Protection , Skin Care , Market Intelligence Agency , கீன் பராமரிப்பு ,