any sports fan knows fantasy football is hard core, but these next guys take it to a new level. that is why it is our favorite story of the day. this true she my favorite story of the day. coming in last isn t just about bragging rights, the losers are reminded of it every day of their lives. we have more on the tattoo league. reporter: it began three years ago in the nation s heartland, nebraska. ten men in their mid-20s signed a contract. to the victors go the spoils. to the losers goes the ink. in the first year, the tattoo league s creator, spud mann of u.s. destiny, bore the brunt of his own idea. you have to practice what you preach and be a man of your word. get a unicorn tattooed on your leg. i drew it up. the first tattoo.
second tattoo. revenge a dish best served with a tattoo. sadly, i ended up in last place. reporter: at the tattoo parlor, adam learned of the chosen image for him and oh, baby, baby, baby. when i lay down on the tattoo bed, i end up getting outline of justin bieber s face. here comes first ink. baby, baby, baby, oh reporter: season four is underway and another thigh will soon be inked forever with the history of the tattoo league. which is the worst? i would be say the bieber would be the most emasculating at all. emasculating is the care bears. bieber is just terrible because