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FTC issued notice of proposed rulemaking for deceptive and unfair practices involving recurring charges for automatically renewing subscriptions and memberships. FTC initiative will crack down on dark pattern tactics retailers use to aid in customer acquisition, retention.
Retailers and service providers with US business operations should take note: Federal Trade Commission FTC is increasing scrutiny of negative option marketing activity to combat unfair practices related to subscriptions, memberships and other recurring-payment programs.
In the National Advertising Division 2022 Annual Report, FTC leadership is shown sending consistent message that national advertisers should create marketing from a consumer protection and truth in advertising standpoint. FTC seeks to improve consumer trust in advertising.
FTC and software company operating internet-based telephone services proposed court order includes a $100 million fine, following FTC suit alleging software company participated in illegal dark patterns and charged junk fees. FTC alleged company made difficult to cancel plans.
The Federal Trade Commission says there is a rise in the use of "dark patterns" to trick online consumers into giving up their money or personal information.