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Top Advertising Law Trends for 2024 | Perkins Coie
With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory...
Source: jdsupra.com
Virtual Influencers 2.0: Real Lessons Learned in 2024 | BakerHostetler
Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides...
Source: jdsupra.com
When Is a Sponsored Disclosure Insufficient to Disclose a Material Connection? | Manatt, Phelps & Phillips, LLP
This InStyle social media post for Cariuma sneakers has the disclosure “Sponsored” in faint gray font under the publisher’s name. Was the post sponsored by InStyle or Cariuma? It is...
Source: jdsupra.com
Finfluencers: A Cross-Jurisdictional Analysis
The rise of social media marketing has transformed social media platforms, from medium of entertainment into powerful tools shaping financial…
Source: lexology.com