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Electrical goods retailer Currys saw sales cool over the key festive trading period after it was challenged by “uneven customer demand and supply disruption” but described its performance as resilient.
Integrated advertisement created by BBDO, United Kingdom for Currys, within the category: Retail Services.
Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone have now become one brand, Currys.
It's certainly an improvement for the tech retailer. UK technology retailer Currys PC World has been going through a bit of an identity crisis of late. Consisting of four brands, the portfolio was looking a little confusing. But a new rebrand has come along to simplify things – while injecting some much-needed fun into the new "masterbrand". So, Currys PC World (which also includes Carphone Warehouse and Team Knowhow) is now simply Currys – and it has a fresh new logo and brand identity. While hardly one of the best logos of all time, it's certainly a step in the right direction for a bra...
The group will all become Currys by October, with a new Currys website also set to be launched.