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A new report from McKinsey and Co. and the American Nurses Association Enterprise reveals that tech enablement and improved delegation of tasks could free up to
The European Addressable Media Initiative (EAMI), which aims to provide concrete recommendations to advertisers, agencies and media owners about identity resolution and addressability solutions in Europe, recently announced the formation of an Expert Advisory Group to support its work. The list of recommendations will be published later this year and presented at an industry summit.