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Data Axle Named a Leader in B2B Marketing and Sales Data Providers Analyst Report

/PRNewswire/ Today, Data Axle, a leader in data-driven marketing and business intelligence solutions, announced it has been named a leader by Forrester. ....

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IntentData.io Announces Solution for Customer Ad Match Targeting

IntentData.io Announces Solution for Customer Ad Match Targeting
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Contact Level™ Intent Data Supplements First-Party Data for Google Ad Targeting
Although marketers have known cookie based targeting would eventually end, Google s announcement has shocked many marketers and revealed a gap in their lead generation programs. We re really excited to offer not just a workaround, but a solution that can outperform the original approach.
BOSTON (PRWEB)
April 15, 2021
IntentData.io, Inc. today announces a third-party intent data capability to help B2B marketers run efficient paid ad campaigns even as Google ends 3rd party cookie targeting. Contact level intent data is combined with granular buying journey and intent insights for effective targeting. Appended email addresses ensure high customer match and custom audience match rates. ....

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What is Technographic Data? (And Why It Matters)

What is Technographic Data? (And Why It Matters)
Digital transformation is more than just a buzzword as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
And, in 2019 alone, enterprises spent more than 2 trillion dollars worldwide to help drive digital adoption and improve overall organizational performance.
For product and service providers in the technology industry, this presents an opportunity: If B2B sales teams can determine where enterprises are struggling with digital transformation initiatives, they can improve targeted marketing efforts and boost total sales.
But how do they bridge the gap between potential conversions and practical insight? Technographic data. In this piece, we ll break down what technographic is (and isn t), how companies can collect this data at scale, and why this data is important to help enhance B2B sales efforts. ....

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