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BLOOMBERG On The Move December 9, 2013

Im francine lacqua. Lets get straight to the top corporate story. Fiat is planning a 9 billion investment in new models. It is part of their turnaround strategy to end losses in europe and revise its italian factories. Jonathan ferro joins us now with the details. Big money, big focus on the romeo. Marks like alfa it is not just about upscale and luxury, it is about the cars and fiat that are actually selling, the 500, the alfa romeo that has mass is potential at the luxury end of things and the maserati as well. U. S. Selling more in the than anywhere else. It is about made in italy and it looks like it is going to be about sold in the United States. Has beent in europe doing so badly and they have had to cut jobs within italy itself heard good news because theyre actually leveraging the luxury branding that goes with the identity of italy. That is where these cars are going to be, at the highend. Lets be honest, the 500 is not th ....

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