KQED Charlie Rose September 8, 2015
About the things that steve stood for at a macro level, he stood for innovation. He stood for the simple, not the complex. He knew that apple should only enter areas where we can control the primary technology. All of these things are still deep in our company. Theyre still things that we very much believe. The strife for perfection, for being the best, for only do will the best products, for staying focused. The fact that despite this table being so small that you and i are sitting at, you could put every apple product on it, every single one that we have today and yet this year our revenues ...