Tecno Mobile tops handset brands in Africa
Apr 21, 2021 Chinese smartphone brand Tecno Mobile has been named as the top smartphone brand in Africa. Counterpoint Research’s Market Monitor service announced this week that the Transsion Holdings-owned brand’s successful launch of handset models in the affordable segment and continued market spending has allowed it to make significant inroads on the continent. Tecno Mobile managed to achieve this despite a 6,7% year-on-year fall in Africa’s smartphone shipments in 2020 due to the Covid-19 pandemic. The IDC (International Data Corporation) Worldwide Quarterly Mobile Phone Tracker had...