How to be smarter about type – Creative Review
How to be smarter about type Choosing the right typeface for a big branding job requires more than creative nous: you also need to navigate tricky T&Cs, legal landmines and potentially crippling unforeseen costs When a designer unwittingly used a font on a piece of Harry Potter merchandise without the correct license in place, it led to NBC Universal being sued for $1.5 million. This kind of licensing infringement can put a brand on the front pages for all the wrong reasons: a nightmare scenario that no agency wants to put their clients in. “The font industry has grown a lot quicker than pe...
Source: creativereview.co.uk