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World Athletics president Sebastian Coe's decision to award prize money to Olympic gold medallists may have been welcomed by athletes but the move has upset some of his fellow federation bosses and surprised seasoned observers of the Games.
World Athletics president Sebastian Coe's decision to award prize money to Olympic gold medallists may have been welcomed by athletes but the move has upset some of his fellow federation bosses and surprised…
The future of the Commonwealth Games has once again been plunged into doubt since Malaysia declined to host the 2026 edition last week, but according to former Olympic marketing guru Michael Payne "it would be wrong to write the event off just yet."
PARIS (AFP) – The future of the Commonwealth Games has once again been plunged into doubt since Malaysia declined to host the 2026 edition last week, but according to former Olympic marketing guru Michael Payne “it would be wrong to write the event off just yet.” Malaysia’s decision came despite the offer of a GBP100 […]
The Paris Games has the chance to "kickstart a resurgence of the Olympic brand" following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP. With just six months to go to the opening ceremony in the