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Brands Could Learn A Lot About South Asian Representation From This Flour Ad - Vimarsana News

Brands Could Learn A Lot About South Asian Representation From This Flour Ad

Published: October 5, 2023

Sadia Siddiqui, founder of D&I consultancy Language Matters, recently saw a UK ad that got South Asian representation right. She shares tips for brands looking to do the same.

Source: thedrum.com
Related Topics:
United KingdomTesco EidGeorge FloydElephant AttaBritish South AsianBritish South AsiansSouth AsianSouth AsiansMedia Measurement
Tesco's Eid ad: juggling mass appeal and nuance - Vimarsana News

Tesco's Eid ad: juggling mass appeal and nuance

Published: May 4, 2023

Campaign spoke to Tesco, BBH and strategists and diversity experts about whether an op ed offering up criticism of the spot was fair and examining the challenges of balancing nuance and broad appeal.

Source: campaignlive.co.uk
Related Topics:
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