Mountain Dew Ice unveils first-ever campaign featuring brand ambassador Hrithik Roshan
PepsiCo India unveiled its Hrithik Roshan, offers the proposition of Jeetne ki Aag aur Thanda Dimaag and encourages one to embrace the spirit of adventure and keep a calm mind as they face fear with determination to win. The ‘Made for India’ Mountain Dew Ice™ has been developed to suit the Indian palate and is a significant milestone in PepsiCo India’s journey of innovation in the beverage category. In line with this, the first ever Mountain Dew Ice™ campaign is building a very aspiring extension to the Dew philosophy. The film opens with Hrithik Roshan contemplating a wo...
Source: exchange4media.com