News Corp Voice: Inside the media company's ad pitch on the referendum
The 19-page pitch, complete with a Welcome to Country, is at odds with some of the publisher’s highest-profile columnists who are campaigning against the plan.
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The 19-page pitch, complete with a Welcome to Country, is at odds with some of the publisher’s highest-profile columnists who are campaigning against the plan.
News Corp is pitching its coverage of the Voice referendum to advertisers as an "educational series" that will "empower our readers."
Promote their films. but this "barbie" film has done a unique marketing blitz that's lasted several months. over 100-plus major brands, error bnb, the gap, forever 21, bloomingdales, target. it's become one of these cultural moments and touch stones. you can't go shopping without hearing about "barbie." it's bringing the brand outside of the aisle and it's that brand integration with mattel that i think we'll see more studios doing in the future, integrating big brands into their films. >> don't studios typically avoid releasing big box-office features on the same weekend? what's going on here...
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