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Oh, the book sales they’ll drive! After six Dr. Seuss books are discontinued, NPD looks at the latest US book sales data for insights.
A sales image from Seuss Enterprise’s ‘The Art of Dr. Seuss Collection’ site, with a limited-edition print, 60th anniversary edition, for ‘One Fish Two Fish Red Fish Blue Fish.’ Image: DrSeussArt.com
Unit Sales  for Seuss Books Tripled in 2021 Over 2020
In her new report on the United States’ market in the early part of the second coronavirus COVID-19 pandemic year, NPD Books’ executive director Kristen McLean looks at “another exceptionally good week for US print sales” in the week ending March 6. ....

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