Dave Hyde: What's in a name? Unpronounceable corporate millions, venues show.
Dave Hyde: What’s in a name? Unpronounceable corporate millions, venues show. Sun Sentinel 4 hrs ago Dave Hyde, South Florida Sun Sentinel © Khobi Price/South Florida Sun Sentinel/TNS Inter Miami CF are changing their stadium's name to Autonation's DVR PNK Stadium. FORT LAUDERDALE, Fla. — Imagine your name atop this column. You! Here! Or imagine your company’s name in this win-win arrangement: You get listed on this high-priced piece of media real estate. I write the column. You get all the fame, celebrity, media groupies and bifurcated email — the love and hate ...
Source: msn.com