Why you need brand awareness campaigns to support growth
This promoted content is produced by a publishing partner of Open Mic. Open Mic is a paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com. Find out more on the Open Mic homepage. Anzu look at the history of the banner ad, dating back to the first above, which went live on October 27 1994 Back in 1994, the first-ever banner ad went live. Over four months, the AT&T banner ad produced a click-through rate of 44%. That kind of CTR is nothing more than a pipe dream now. Today, the average CTR of a PPC campaign in AdWords is 2% on the...
Source: thedrum.com