EU court dismisses Apple's bid to overturn Swatch revocations
Appeals by Apple against European Union Intellectual Property Office decisions that revoked ‘Think Different’ trademarks have been dismissed.
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Appeals by Apple against European Union Intellectual Property Office decisions that revoked ‘Think Different’ trademarks have been dismissed.
The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" trademark remains revoked in the region.
Apple has lost the chance to dispute the EU's decision to revoke its ownership of the 'Think Different' trademark.
The EU’s General Court has dismissed Apple’s appeal over Swatch’s “Tick Different” slogan, saying the objections are based on a “misreading” of the ruling, and the company’s “Think Different” trademark remains revoked in the region, reports AppleInsider. “[The] Board of Appeal did not deny the words
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It's a reminder that ads can be cultural cornerstones from time to time and change the way people behave.