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This off the speech that's being amplified, hyper speed on social media. so what do you do with that? >> well, the first is actually make sure that this doesn' happen because in the end, this comes from a corrosive business mode that we didn't have enough of name for until 2019. surveillance capitalism. and in order to fix this, an the long term, it's education. in the medium term, it's legislation. we need protection, becaus essentially what this is doing is manipulating our emotions inherited change our world views. thinking fast, first, in order to change how you act in the real world and t...

To put it simply, the test of our generation is to avoid feeling arrogant, smug, or overly confident

Using such techniques to assess individual personality traits such as rationality might overstate their potential.

Beware of marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is also a powerful tool for good.

From more accurate climate modelling to the prospect of truly creative computers, the brain’s use of noise has a lot to teach us.