Page 43 - Third Party Data News Today : Breaking News, Live Updates & Top Stories | Vimarsana

In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, that’s the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketer’s tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But it’s a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to suppo...

PHOTO: Steve Johnson Marketing techniques come and go but some techniques linger longer than necessary. While you can still find value in tried but true marketing methods, it may be time to jettison those marketing techniques that are no longer effective for your purposes. Marketers weighed in on which marketing techniques they feel are ripe for retirement. Agree? Disagree? Let us know in the comments.  1. Newsletters While this advice might go against the grain, it's never a bad idea to question if the time invested in a marketing channel is worth the effort. Companies of all sizes and ve...

Data privacy 2021: What should be front and centre for the CMO right now As the world recognises Data Privacy Day, CMO speaks to marketing and industry thought leaders about the consumer data priorities, concerns and work they believe marketing teams should be focused on right now In line with Data Privacy Day, CMO asked five leading data executives and marketing industry commentators for their views on the data privacy topics that matter most to marketing leaders, where they remain concerned about data sophistication, and what steps they’re taking individually to ensure their organisation...

PHOTO: mumemories Content syndication and other third-party demand generation programs gained a lot of attention in 2020. The reasons for this spike are varied and include: The COVID-19 pandemic causing teams to reallocate events budget to other demand-generating channels. Plateauing results from inbound marketing efforts alone. The rise in intent data and its positive results for third-party demand campaigns. The improvement of third-party demand solutions/services themselves. Improved education and skills among B2B marketers leveraging third-party programs. Though the popularity and impa...

PHOTO: Jason Dent It was the year that all companies had to rethink their businesses. No one was prepared for a pandemic in 2020, and as the world shifted from in-person to digital only, many companies were left scrambling to navigate this change seemingly overnight. Marketing technology companies had a unique perspective on this seismic shift, as email, push notifications, and other forms of digital communication became the primary way for brands to connect directly with their customers during this time. In fact, some argue that martech was at the forefront of digital transformation in 2020...