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CMSWire's CX Decoded catches up with Luis Angel-Lalanne with American Express, to discuss moving beyond transactional customer listening strategies.

In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.

The season finale of the Digital Workplace Experience conference series from Reworked brought together leading thinkers on the digital transformation of work.

It's likely most marketers haven't uttered these words in a while: I don't have enough marketing technology. According to a Progress Software report last fall, marketers use an average of 120 marketing technology tools. Scott Brinker's most recent Martech Supergraphic lists around 8,000 marketing technology tools. That same research began in 2011 with 150 tools. Fun as it is to crunch the martech numbers, marketers are the ones that need to tame all the chaos and ensure these tools are supporting business objectives and strong marketing outcomes. What's the right toolset? Should we have a mar...

In this episode of CX Decoded, do you really want to live in a cookie-less world? Digitally, anyway, that’s the reality for marketers. The impending demise of the third-party cookie will take one big bite out of a marketer’s tried and true go-to strategy. Marketers have used third-party cookies for decades to inform digital advertising and user experience by tracking information about visitors and their behavior when not on their actual websites. But it’s a new world when it comes to data privacy. And the tech giants are taking action. Apple and Google are making moves to suppo...