Catching up with Mansur Khamitov on CX Decoded Podcast
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
Source: cmswire.com
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They're just not that into you: Consumer-brand relationship insights
E-Mail Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing consumer-brand relationships. The study, forthcoming in the Journal of Marketing, is titled "They're Just Not That Into You: How to Leverage Existing Consumer-Brand Relationships through Social Psychological Distance" and is authored by Scott Connors, Mansur Khamitov, Matthew Thomson, and Andrew Perkins. Marketing managers want consumers to form strong connec...
Source: eurekalert.org