LALALEES Applies for Trademark Rights Over "Borahae" It was previously reported on May 29 that LALALEES, a Korean cosmetic company that specializes in nails, had applied for trademark rights over the term "Borahae" back in September 1, 2020, under the classification of fragrances, essential oils, soaps, hair products, polishes, cosmetics, and cleaning agents. (Photo : Korea Intellectual Property Rights Information Service) However, upon reports that the cosmetic company had wanted to get trademark rights over the term, BTS' fandom, ARMY, expressed their concern and astonishment on multiple so...