Bud Light Fumbles, but Experts Say Inclusive Ads Will Stay
Experts say the brand should have anticipated the backlash — and had a plan in place to handle it.
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Experts say the brand should have anticipated the backlash — and had a plan in place to handle it.
This week, Anheuser-Busch confirmed that Alissa Heinerscheid, its vice president of marketing, and her boss, Daniel Blake, are taking a leave of absence.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page
Tullylease remembered three men executed in the village more than 200 years ago in a moving commemoration last weekend.