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Wunderman Thompson absorbs commerce business May 10, 2021 11:04 Wunderman Thompson Australia has announced the formal integration of Wunderman Thompson Commerce to its business. The merged agencies will provide clients end-to-end capabilities, including creativity, technology and data, and will report to CEO of Wunderman Thompson Australia, Lee Leggett. Geoff Smeaton and Lee Leggett Wunderman Thompson Commerce has specialised in commerce capabilities across online retail, D2C, B2B, social and marketplaces, led by chief commerce officer Geoff Smeaton. ADVERTISEMENT Leggett said: “Building o...

Trends and Insight 21 Add to collection Wunderman Thompson Commerce research shows retailers should be preparing for an even bigger Singles’ Day in 2021 and they expect more from retailers Last year people encountered strict, last-minute Covid-19 restrictions and high-street closures across China led to one of the most disruptive retail periods. Yet for many consumers, shopping online helped save the day with online retail sales in China growing by 11% in 2020 and accounting for 25% of total retail sales. This would perhaps explain why 53% of consumers said that their Chinese New Year cele...