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Mitch Gould of Nutritional Products International: Online

Mitch Gould of Nutritional Products International: Online
globenewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from globenewswire.com Daily Mail and Mail on Sunday newspapers.

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Wunderman Thompson absorbs commerce business

Wunderman Thompson absorbs commerce business
May 10, 2021 11:04
Wunderman Thompson Australia has announced the formal integration of Wunderman Thompson Commerce to its business.
The merged agencies will provide clients end-to-end capabilities, including creativity, technology and data, and will report to CEO of Wunderman Thompson Australia, Lee Leggett.
Geoff Smeaton and Lee Leggett
Wunderman Thompson Commerce has specialised in commerce capabilities across online retail, D2C, B2B, social and marketplaces, led by chief commerce officer Geoff Smeaton.
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Leggett said: “Building our commerce capability has been a strategic priority for our business in the past year as we saw rapid change in consumer behaviours accelerated through COVID-19, and subsequently impacting what clients are asking of us.” ....

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Online Shopping Stopped Covid-19 from Stealing Singles Day and Chinese New Year

Trends and Insight 21 Add to collection
Wunderman Thompson Commerce research shows retailers should be preparing for an even bigger Singles’ Day in 2021 and they expect more from retailers
Last year people encountered strict, last-minute Covid-19 restrictions and high-street closures across China led to one of the most disruptive retail periods. Yet for many consumers, shopping online helped save the day with online retail sales in China growing by 11% in 2020 and accounting for 25% of total retail sales.
This would perhaps explain why 53% of consumers said that their Chinese New Year celebrations would have been impossible without online shopping. Families were forced to cancel big gatherings altogether, with more than half (63%) of consumers claiming that Covid-19 ruined their celebrations. This is according to Wunderman Thompson Commerce’s ’Peak Selling and The Pandemic’ report, which surveyed over 6,000 online consumers in China, the UK and US. ....

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