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Trends and Insight 21 Add to collection
Wunderman Thompson Commerce research shows retailers should be preparing for an even bigger Singles’ Day in 2021 and they expect more from retailers
Last year people encountered strict, last-minute Covid-19 restrictions and high-street closures across China led to one of the most disruptive retail periods. Yet for many consumers, shopping online helped save the day with online retail sales in China growing by 11% in 2020 and accounting for 25% of total retail sales.
This would perhaps explain why 53% of consumers said that their Chinese New Year celebrations would have been impossible without online shopping. Families were forced to cancel big gatherings altogether, with more than half (63%) of consumers claiming that Covid-19 ruined their celebrations. This is according to Wunderman Thompson Commerce’s ’Peak Selling and The Pandemic’ report, which surveyed over 6,000 online consumers in China, the UK and US. ....

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