2A Wine Merchants shop, tasting room to open in Milwaukee's Third Ward
2A Wine Merchants, a wine shop and tasting room where the owner wants to bring restaurant-style hospitality to retail service, will open in summer in the Third Ward. Customers will be able to try wines by the glass or share a bottle at retail price at a table, but owner Rob Levin is adamant that 2A won't be a wine bar. Its focus will be matching wines to customers' tastes while also selling some local craft beers and spirits "focused on small distilleries that are being honest to the craft," he said. Most recently vice president of operations at F Street Group and a veteran of restaurants and...