Mercedes Benz India: Merc India's Focus On Tier-2&3 Cities Via Improved Outreach, ET Auto
Mercedes Benz India: “There is a focus on developing tier-2, tier-3 cities. We see there is an opportunity to increase the penetration of luxury cars in these cities. By increasing the presence in these cities, it will give customers confidence that they can get their car looked after in their local city,” Lance Bennett, VP (marketing and sales), said. Top metros currently account for around 70% of the sales annually while the balance comes from mini metros and other smaller markets, the company said.