Dija acquires Genie in bid to expand 10-minute delivery service
Dija acquires Genie in bid to expand 10-minute delivery service London-based grocery delivery startup Dija has acquired Cambridge startup Genie as it expands its service across the UK. Dija, which was founded by former Deliveroo executives, launched earlier this month and promises to deliver groceries within 10 minutes. It is the latest player to join the ever-expanding food delivery space and already has four warehouse hubs operating in South Kensington, Fulham, Hackney and Islington. Each hub carries more than 2,000 products sold at recommended retail prices and claim...