Stay updated with breaking news from Tim Glomb. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Everyone knows that the martech landscape is getting complex, and the demise of the cookie is causing more confusion for marketers than ever before. At the same time, B2B marketers are finding it more difficult than ever to be heard above all the ‘noise’ and ‘hype.’ Meanwhile, the pandemic has
During the pandemic, retailers quickly had to find ways to keep customers safe — a process that led many companies to rethink how, and what, they were able to touch and feel before purchasing. For shoe retailer Snipes, that meant emailing receipts to shoppers for in-store purchases. Those emails have become a tool in teaching customers to become omnichannel shoppers. Snipes started using the e-receipt tech platform FlexEngage in November of last year after a three-month-long pilot program with 20 of its U.S. stores, including those in Philadelphia and New York. The goal for in-store adoptio...
Tim Glomb Tim Glomb Tim Glomb is the VP of content and data at Cheetah Digital, the only single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels.
Why The Home Depot quietly brought live streaming to its consumers Ivy Liu When the pandemic hit the U.S. last spring, The Home Depot turned in-person workshops, a long-running feature of their in-store experience, into live streams. The result is shaping up to be a new customer engagement and retention channel, thanks to two Home Depot associates giving advice from their garages. Using the live streams, found on The Home Depot website, the company went from hosting around five in-store workshops per month to approximately 40 live-stream...