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Cable giants lost around 925,000 video customers lose ground streaming platforms, according latest tally Leichtman Research.
In July, linear-television fell below 50 percent of all TV viewing for the first time ever, according to Nielsen.
The largest pay-TV providers in the U.S. lost about 1.73 million net subscribers in the second quarter, according to Leichtman Research.
Broadcast and cable TV usage dropped below 50% for the first time ever, according to recent findings from Nielsen.
MGNI earnings call for the period ending June 30, 2023.