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Nestlé has added a new version of Shreddies cereal made with just four ingredients. Called ‘The Simple One’, it is made with wholegrain wheat, fruit purée, date syrup and “a pinch” of salt, and is non-HFSS – meaning it will not be affected by the government’s coming crackdown on unhealthy food promotions and advertising.  Nestlé Cereals marketing director Toby Baker said it marked “our new innovative approach to NPD, in which we are not just reducing negative nutrients, but starting with less – just four ingredients in this case”. The cereal’s nutritional credentials ...

19th April 2021 Nestlé Cereals has announced the launch of Shreddies The Simple One, a new breakfast cereal made using only four ingredients and containing less than 5% sugar. Made with whole grain wheat, fruit puree, date syrup and a pinch of salt, Shreddies The Simple One has been designed for health-conscious consumers. It is a non-HFSS (high in fat, sugar or salt) product, contains no refined sugar and is free from artificial colours and flavours. The product is also all green under the government’s nutritional traffic light labelling scheme. Toby Baker, Regional Marketing Directo...

Cheerios calls on consumers to ‘bee’ friendly and plant sunflower seeds Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population. According to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population. It prompts Brits to plant the seeds to help supply bees with vital feeding ...

 | Updated: 10:47, 09 March 2021 Forty-four gamers powered up from around the world to support a fundraising effort organised by a Wisbech charity worker. Lisa Lowe organised the online gaming marathon to raise money for Parkinson's UK, where she works as a network cor-ordinator, and has been thrilled by the response. A total of over £21,60 was raised by the event held over 12 hours on Saturday February 27, and young gamer Hakon Day-Hallcro of Elm who joined in playing games with his school friends raised nearly £500 on his own. Hakon Day-Hallcro top left and his friends joined the ga...

Abbott said power should be fully restored across the state Sunday night or Monday.