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Subscribe Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats. Team Crunchy or Team S...

Cheerios calls on consumers to ‘bee’ friendly and plant sunflower seeds Nestlé Cereals has launched a campaign that offers shoppers mini boxes of sunflower seeds when they purchase a pack of the better-for-you cereal in a bid to protect the UK’s dwindling honey bee population. According to the breakfast cereal giant, the offer of the seeds – which are posted directly to consumers’ doorsteps – are designed to raise awareness of the challenges currently facing the bee population. It prompts Brits to plant the seeds to help supply bees with vital feeding ...

UK scientists to trial genome-edited wheat developed to slash acrylamide levels Scientists from Rothamsted Research – the longest-running agricultural research institute in the world – have used genome editing to develop a type of wheat that is less likely to produce acrylamide when baked. The UK researchers are hoping to take their trials to the next level. The team has applied to the UK’s Department for Environment, Food and Rural Affairs (Defra) to run a field trial of the genome-edited wheat​​ – the first such trial to be carried out in Europe – ...

Handful of bakery and snack giants recognised for unwavering commitment to ethics and integrity Kellogg Company has been recognised 13 times as one of the World's Most Ethical Companies. Pic: GettyImages/AndreyPopov Kellogg’s, PepsiCo, Grupo Bimbo, ADM and Ingredion are among the select few to have made the grade for the Ethisphere Institute’s acclaimed list of the World’s Most Ethical Companies. Only seven honorees in the Food, Beverage and Agriculture category made it into the 2021 ranking, which in total recognised 135 companies for their unwavering commit...

Pic: GettyImages/FamVeld Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities. Perfect pairing Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April. De...