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Google and its parent Alphabet Inc. were sued in a UK court over alleged antitrust abuses in a group claim by 130,000 businesses that argues the tech giant’s approach to advertising that may have cost companies billions of pounds in lost revenue.
Publishers claim tech giant raked in ‘super profits’ at the expense of thousands of websites
UK businesses are estimated to have lost £7 billion as a result of Google's practices
A €25 billion (£21.6 billion) case against Google in the EU and UK accuses the internet company of engaging in anticompetitive behaviour in the digital advertising sector. The business, which controls the sale of online advertising space between publishers and advertisers and is a major participant in the online ad industry as well as search, is charged of misusing this authority. In the EU complaint, Damien Geradin of the Belgian law firm Geradin Partners stated that 'publishers, especially local and national news media who play a fundamental role in our society, have long been affect...
Lawyers seeking up to £22billion in damages for publishers across Europe claim the US tech firm deprived the media of revenue through its 'anti-competitive conduct'.