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The New York Times' ads take us down the rabbit hole

The New York Times’ new brand campaign illuminates the unexpected connections between stories and the way we navigate the internet today

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Droga5 addresses fake news in a poetic campaign for The New York Times

Rounding off June’s Nicer Tuesdays with a corker of a creative project, Droga5 creative directors Toby Treyer-Evans and Laurie Howell unpick their long-running work with the renowned newspaper.

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The New York Times: Independent Journalism for an Independent Life by Droga5

‘Independent Journalism for an Independent Life,’ is the latest spot by Droga5 for the New York Times – a peek into the lives of the publication’s readers that showcases the breadth of its journalism and “reflects the uniqueness of those who subscribe to it.”

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Ad of the Day: New York Times ad celebrates how independent journalism enriches lives

‘Independent Journalism for an Independent Life’ is the latest spot by Droga5 for The New York Times – a peek into the lives of its readers that showcases the breadth of its journalism and, according to the publication, “reflects the uniqueness of those who subscribe to it”.

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Droga5 releases latest ad for The New York Times, using headlines to reflect a reader's life

Laurie Howell and Toby Treyer-Evans of Droga5 have directed the campaign, matching the rhythm of a subscriber’s life to their reading history.

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