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John Battelle's Search Blog After the Token Act: A New Data Economy Driven By Small Business Entrepreneurship

If Walmart can leverage data tokens to lure Amazon's best customers away, what else is possible in a world of enabled by my fictional Token Act? Well, Walmart vs. Amazon is all about big business - a platform giant (Amazon) disrupting an OldBigCo (Walmart and its kin). Over the past two decades, Amazon bumped Walmart… ....

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John Battelle's Search Blog Our Data Governance Is Broken. Let's Reinvent It.

This is an edited version of a series of talks I first gave in New York over the past week, outlining my work at Columbia. Many thanks to Reinvent, Pete Leyden, Cap Gemini, Columbia University, Cossette/Vision7, and the New York Times for hosting and helping me. Prelude. I have spent 30-plus years in the tech… ....

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