How do you solve a problem like... making out-of-home relevant again?
After the massive shift to digital, will OOH tempt advertisers back outside? With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign. So as brands consider OOH again, how can they ensure their work makes the best use of the channel? How do you solve a problem like... making OOH relevant again? Laura Jordan Bambach, president & chief creative officer at Grey I love OOH. The old-fashioned prints...
Source: thedrum.com