Will you still invest in me tomorrow?
Study finds venture capitalists’ own crisis experience is key in determining whether they keep investing in startups in crisis
Source: uiowa.edu
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Cut tax incentives and multinationals will cut their investment
A study from the Tippie College of Business finds companies that lose a tax incentive from a foreign government not only reduce their investment in that country, they do so by a significant amount, an average of $7.6 million.
Source: uiowa.edu
Oregon rallies around new coach (Dan Lanning), new starting QB (maybe Bo Nix) and same mission
The Ducks didn’t reach their potential last season, and it's Lanning’s job now to keep the talent flowing in and to focus on winning titles.
Source: theathletic.com
The inventors may be long passed, but consumers still want their essence
Consumers crave authenticity, but what, exactly, makes something authentic? A new study from the Tippie College of Business finds that consumers ultimately define a product’s authenticity and value by its essence, an abstract, unobservable quality that makes a thing what it is.
Source: uiowa.edu
PR experts on newsjacking: A useful practice or unethical marketing?
We speak to people high up in public relations to see whether newsjacking is a short-cut to making headlines or an unethical spin-off
Source: pressgazette.co.uk