Tu-dums and ba-da-ba-baa-baas: How the jingle got usurped by the 'sonic logo'
With music's powerful link to memory, advertisers would be crazy to let the jingle die - and that's why they haven't, writes Anna Moloney.
Source: cityam.com
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With music's powerful link to memory, advertisers would be crazy to let the jingle die - and that's why they haven't, writes Anna Moloney.